Jackie Casey is a Consultant and Trainer in LAB Profiling, a profiling tool that has been developed as a way of identifying a person’s motivational patterns. We all have our own way of how we experience the world which determines the language that we use to ourselves and the words that we speak. Within the language that a person uses it is possible to identify the patterns that trigger that person’s motivation or cause them to take action and then how they maintain their motivation. LAB Profile has a number of applications.
In the recruitment and selection process understanding what triggers motivation in someone is extremely useful and helps you to have an insight into how to manage them.
For example, it might be useful to know if your candidate prefers and is motivated by process or procedural type of work or if they prefer lots of variety in their work very much the same as how a traditional psychometric assessment would help you, except that the LAB Profile is a conversational assessment and can be done during any conversation.
In a sales the LAB profile enables you to understand what triggers motivation in your potential customer and can make the difference to whether they sign up to your product or service.
For example, identifying if your prospect is motivated to gain something or avoid a consequence when they buy from you can really help you to use the right words to your potential client and speed up the decision making process. This advanced sales training is for experienced sales people.